JESS BY MEIKO is where styling, production, and problem-solving all meet for me. As Head Stylist, I help take each collection from product to final campaign—building styling direction, creating look decks, coordinating garments and accessories, managing fittings, and making adjustments on set to make sure every look translates on camera. The work has given me experience balancing a brand’s creative vision with the realities of commercial fashion and e-commerce, with campaigns created for retailers including Target, Amazon, Walmart, and Kohl’s.